Celona.
Two ways to
open a film.
Two animated logo intros for a private 5G company, built to sit at the front of everything they put out.
The client.
Celona build private 5G networks for the places where normal wireless gives up. Their Orion platform puts private 5G and industrial Wi-Fi under one system, so a factory, a port, a hospital or a data centre can run robots and sensors on a network that behaves the same way every time.
They call it the wireless backbone for physical AI. Their customers care about one thing above all: the connection does not drop.
The job.
A logo intro is the shortest brief in the business and the easiest to get wrong. Three seconds, no dialogue, no story, and it still has to say what kind of company this is before the film has started.
Celona sell reliability in an invisible medium. So the animation had to feel engineered rather than decorative. Nothing bouncing, nothing spinning for the sake of it.
Three seconds to say reliable, without saying anything.
The whole briefHow it was made.
Designed and animated by us, in collaboration with Altima Creative.
Both versions end on the same lockup and hold for the same beat, so whichever one gets used the handover into the film feels identical.